WE is singing the The Blues from the 22 of March 2010. The Blues in form of Jeans will take centre stage at WE Fashion. Denim will temporarily take over the WE stores.
Denim is a symbol of youth, sex and rebellion. Jeans have always united a generation in a single cut. At the moment we see many Jeans with Vintage Influences. Like WE says, these Jeans are made to grow with us.
For the new Collection of WE, they have a collaborative relationship with the the Amsterdam Fashion Institute. To be in direct contact with the future generation of designers.
The fashion-design-students of AMFI Georgia Havekotte and Kurtwood Scott came out with the best jeans, which have been put into production by WE Fashion. They will be marketed under the ‘Created by… for WE’ label.
Denim was and will always be a part of the bedrock of our wardrobe. So why not buying and other foundation stone for our closet.
The Jeans from the “Created by…for WE” collection have a special logo and label and cost just € 69.95. It will be sold at 18 selected WE Stores in the Netherlands, Belgium, Germany and France.
Are you already counting the days now till the 22 of March?
Tags: AMFI, Amsterdam Fashion Institue, fashion, Georgia, Jeans, trend, Vintage Influences, WE, WE Fashion



